Common John

John Ford. He is a teacher, writer, copy writer, marketer. Sending out an email Tuesday, that’s every Tuesday. It comes to my inbox, usually about some interesting content about copy writer’s stuff. It’s been a least the last 20 years! Why does he do it? He does it for a living, he writes. Why do…

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Picking Up

Starting to blog again. I’ve been consolidating my domain names and moving sites to one location under one account. It’s going to end up saving some money. Rather than subscribe to multiple accounts for websites that are actually mine just doesn’t make sense. As I’ve been updating these sites I’m finding renewed interest in writing…

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Lots Happened

A lot has happened over the winter. I’ve completed my final day of commitment to ski school and there are three days remaining in Monarch’s season. I’ve got lots of pictures, lots of names of students, lots of experiences. I’m sorry I have not kept up with this blog. Seems once I start getting busy…

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Content is Still King

A HubSpotĀ article I read in my Google Reader, but lost the citation to, said, “. . . it is critical to provide news, information and thought-leadership content in a format that allows for maximum consumption and engagement from prospects, leads and customers.” That quote wanted me to make a poster out of it and put…

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Social Media Marketing Slice

SMM is/should be a part of a broader marketing plan. It is not a stand alone marketing strategy. Over at the Hubspot blog, there is an article entitled “Please Don’t Start a Social Media Marketing Agency.” They asked agencies applying for a training program what primary service they offer. Here’s their graph of responses: Lately…

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Post once to many

I think this is so cool! I can post to most of my blogs and social media just by sending an email to my Posterous account. It seems really quite simple, but it's taken me a while to set up some of the places I want to post to. Some were simpler than others to…

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Reputation Management Monitoring: 12 Reputations You Should Monitor Online

I found the following recently. Seems valuable enough for me to repeat here for future use and your benefit: It’s obvious that you must monitor your reputation online, but what exactly should you be looking for? What other reputations should you watch out for? According to online reputation management expert Andy Beal,[32] your company needs…

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Web Design

I’ve worked as a web developer for quite sometime. In recent years I’ve considered myself more of a web contractor. These days it takes a number of specialized skills to develop a truly professional company website. As such I’ve found myself bringing together subcontractors as well as building complete sites from scratch. Many people are…

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