A HubSpot article I read in my Google Reader, but lost the citation to, said, “. . . it is critical to provide news, information and thought-leadership content in a format that allows for maximum consumption and engagement from prospects, leads and customers.”
That quote wanted me to make a poster out of it and put it up on my wall.
It was talking about Google getting into the ebook market with Google Editions. They want to make ebooks available where ever books are even mentioned online. The article says that Google could capture 20% of the market share very quickly.
Went back and found the reference. See it here. It’s in the Marketing Takeaway.