I saw this description of what a ski instructor does on Kevin Fay’s LinkedIn resume:

Personalized method of instruction/coaching tempered by care and understanding for the needs of clients, our profession and my employer. The lifestyle has provided me with the physical skiing skills needed to be an efficacious demonstrator and a robust lesson producer- memory trace (engram) development by directing visual attention and concentration on recognizing the desired iconic memory conditioning the learner toward the appropriate motivational response.

Thought is was cool enough to put it here so I’ll remember it.